Search engine marketing

Use Google AdWords and Bing Ads for instant results

Search Engine Marketing (SEM) is a great way for businesses to get online results quickly and effectively. Putting  advertising dollars into Google or Yahoo advertising (search marketing) is how many of your competitors are getting ahead in today’s world. Whether your goal is business-to-business marketing or business-to-consumer direct sales, search marketing is an affordable cost effective option.

An increasing number of consumers shop on websites instead of traditional brick and mortar stores. For advice, they are turning to blogs and online review sites instead of newspapers and magazines. And online videos are another growth area for reaching out to today’s shoppers, as well as other businesses. The “video on demand” world of YouTube makes it easier than ever for you to reach consumers or businesses at the moment that they are shopping for services like yours.

Google changes ad program

Cut in number of ads results in higher rates

 

Did you notice that Google no longer runs “right rail” advertisements on their desktop search results? In early 2016, Google phased out the right rail advertisements, instead going to as many as four top position ads and three bottom position ads. With fewer available ad positions, it was logical to assume that bidding would increase the cost of a first page listing… and it has.

What can you do?

  1. Optimize your ads to improve quality and click-through ratios.
  2. Improve your landing pages (the pages to which the ads click) to increase their conversion rate.
  3. Test and improve call-to-action (CTA) items by changing offers, colors, sizes and locations.

We will work with you to develop a paid search marketing campaign that communicates your business’ services or products to a carefully selected demographic and geographic audience. Rather than waiting months for search engine optimization to take effect, paid search marketing on Google AdWords or Bing Ads puts your message in front of an interested audience at the right time – the moment that they are searching for services or products like you offer.

The best part is that you pay only when people click on the advertisements – something called PPC or pay-per-click marketing. It’s fantastic because you are only paying for results.

Are you old enough to remember newspapers and magazines? Well, imagine back in the day telling a magazine sales rep that you wanted to put an ad in the magazine, but only wanted to pay if someone bought something because of that ad? They would have laughed at you. Instead, you’d pay thousands for a magazine ad… and depending on where they put you in the publication, or how interesting the cover was, you might not get a single response. That was wasted money. Today, if  you spend $4,000 on Google’s paid advertising, you could get as many as 4,000 visitors to your website.

We will show you a return on investment (ROI) for your marketing dollars in clear, easy to read monthly reports emailed directly to you. Dekka Studios will work with you to use those reports to plan the following month’s campaign – perhaps changing up the creative, the offer, or the landing page to which the ad sends users (those are really the three biggest parts of a paid search marketing campaign – if one of them is off target, it can impact the results of your campaign).

Give Dekka Studios a call at 610-704-4249 and begin to benefit from our personalized attention and true caring about helping you achieve your business goals.