Invest in your business with a marketing budget

Invest in your business with a marketing budget

If you want to succeed at business, you need to grow. One of the best ways to grow is to invest in marketing. Every business has unique marketing needs, but these days it’s safe to say that every business should be investing in internet marketing of some kind....

Measure that website

Measure that website

“What gets measured, gets done.” While executives measure their business’ profits and losses, there’s one thing they often overlook measuring: their website. “We just had our website done last year,” a potential client told me recently. “I’m sure it’s fine.” But a...

Snow day? Google your business.

Snow day? Google your business.

A snow day – rather than being a wasted business day – can be a great opportunity for business owners to step back and review your business’ online presence. I talk to small business owners all the time and the most common thing I hear is that the day-to-day grind...

What’s hurting your website?

What’s hurting your website?

Your doctor asks you, “Where does it hurt?” It’s usually relatively easy to answer that question, but when it comes to your website’s aches and pains you might not even know where to start. Sure, you might see the obvious signs of website...

Passwords & Control: Avoid social media disaster

Passwords & Control: Avoid social media disaster

The call came early in the day. “We’re losing an employee, and he ran all our social media accounts. We need to get everything switched over.” What was once a relief – having an employee who took care of all that online stuff – became an emergency...

What does a $500 website cost?

What does a $500 website cost?

We all love a good deal. Recently, I met with a client who had paid $500 for his last website. (In case you don’t know, that’s very cheap.) This may sound like a trick question, but what did that $500 website cost? Thousands of dollars. You see, after the...

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