Measure that website

Measure that website

“What gets measured, gets done.” While executives measure their business’ profits and losses, there’s one thing they often overlook measuring: their website. “We just had our website done last year,” a potential client told me recently. “I’m sure it’s fine.” But a...
What does a $500 website cost?

What does a $500 website cost?

We all love a good deal. Recently, I met with a client who had paid $500 for his last website. (In case you don’t know, that’s very cheap.) This may sound like a trick question, but what did that $500 website cost? Thousands of dollars. You see, after the...